Perhaps the tuxedo coat reminded me of a smoking jacket. In any case, I got to try making some realistic cigarette smoke in this fake ad. The woman is a modified Photo Object. The font is Engravers -- for 'Smoking Pleasure', duplicate type layers were created, one white and one black. A layer mask was then added to each and a selection of the bowtie and tux (and its inverse) used to allow the contrasting color to show through.